RRD’s team of subject matter experts offers timely commentary, unique insights, and data-driven analysis to enrich your reporting and add depth to your articles, segments, and research. This one-pager is your direct connection to our vetted experts, who are ready to support your breaking news and feature stories. To schedule an interview with RRD’s experts, contact RRD@finnpartners.com.

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CHIP WEST

Retail and Consumer Behavior Expert

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DANA BAGGETT

Restaurant and Consumer Behavior Expert

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BETH JOHNSON

Grocery and Consumer Behavior Expert

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MICHELLE GARCIA

CPG, Consumer Trends, & Commerce Marketing Expert

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JAY PARKS

Manufacturing Expert

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STUART BENNETT

Labels, Packaging and Smart Technology Expert

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ANDY JOHNSON

Integrated Marketing Expert

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KEN GAMMON

Healthcare and Financial Expert

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chip-west-headshot

CHIP WEST

Retail and Consumer Behavior Expert

BIOGRAPHY

Chip is Director of Category Strategy at RRD and a consumer behavior and retail expert with over 30 years of experience. He specializes in providing consumer insights, trends and data to help businesses create smarter marketing strategies and connect with high-opportunity consumers.

EXPERTISE

Retail: Inflation, supply chain disruptions, holiday shopping and consumer services

Consumer Trends: Back-to-school, home furnishings and improvement

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DANA BAGGETT

Restaurant and Consumer Behavior Expert

BIOGRAPHY

Dana is Executive Director, Restaurant Client Strategy at RRD — providing actionable insights and strategic direction to restaurant clients. With over 25 years of experience, she leverages her expertise to enable clients to achieve their campaign performance and growth objectives across their entire customer life cycle: acquisition, service and retention.

EXPERTISE

Industry Trends: Category intelligence, competitive analysis, consumer insights

Technology Solutions: Data-driven performance, analytics, innovation

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BETH JOHNSON

Grocery and Consumer Behavior Expert

BIOGRAPHY

Beth Johnson, Director of Vertical Strategy at RRD, is a 40-year veteran of grocery retail data and consumer behavior. She drives shopper-first insights and targeted marketing strategies, focusing on equipping retailers to identify and connect with their most valuable consumers via optimized media.

EXPERTISE

Grocery Retail Strategy: Private label, cross shopping, trip missions, store trade area development, share of what matters, share of stomach

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MICHELLE GARCIA

CPG, Consumer Trends, & Commerce Marketing Expert

BIOGRAPHY

Michelle Garcia, Director of Strategy at RRD, is a veteran strategist with over three decades in the CPG and grocery industry. Her career focuses on guiding major brands through market shifts — from the rise of digital retail to leveraging new consumer trends. Garcia is an expert in mastering the CPG ecosystem by leveraging data, identifying opportunities and connecting brands with consumers.

EXPERTISE

CPG & Grocery Strategy: CPG industry, private label, share of stomach

Consumer Trends: Health and wellness, premiumization, Hispanic consumers, category-specific trends (e.g., pet humanization, modern sodas popularity)

Digital Commerce: Digital media, commerce marketing, shopper behavior and insights

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JAY PARKS

Manufacturing Expert

BIOGRAPHY

Jay Parks is Senior Vice President of Operations, Packaging and Labels at RRD, overseeing the operational excellence and efficiency across the division. With a proven track record in optimizing efficiency, Jay brings a wealth of experience garnered from various manufacturing sectors. Prior to joining RRD, Jay held successive management and operational leadership positions within several packaging organizations.

EXPERTISE

Industry Trends: Manufacturing optimization, operational leadership

Technology Solutions: Manufacturing process improvement, efficiency workflows, quality control

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STUART BENNETT

Labels, Packaging and Smart Technology Expert

BIOGRAPHY

Stuart Bennett is Lead Business Development Manager at RRD. With more than 30 years of experience, he has an expert understanding of label and packaging innovations, trends, and solutions. Bennett's role involves forging strategic partnerships and implementing transformational change in packaging solutions for some of the world’s leading brands and suppliers.

EXPERTISE

Packaging Innovation: Label and packaging innovation and solutions

Technology & Trends: Smart technology in packaging (RFID, barcode, dual interface), label and packaging trends

Sustainability

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ANDY JOHNSON

Integrated Marketing Expert

BIOGRAPHY

Andy Johnson currently serves as Senior Vice President, Principal, at Iridio by RRD. Johnson has principal leadership responsibility for Iridio, RRD's marketing solutions practice that integrates strategy, media, digital, creative, data/analytics and technology to improve customer outcomes.

EXPERTISE

Industry Trends: Integrated marketing, customer outcomes, strategic leadership

Technology Solutions: Data/analytics, digital media, creative integration

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KEN GAMMON

Healthcare and Financial Expert

BIOGRAPHY

Ken, Senior Vice President, Regulated Industries at RRD, oversees go-to-market efforts for healthcare and financial clients. With over 30 years of experience, he leverages his expertise to enable clients to achieve their communication objectives across their entire customer life cycle: acquisition, onboarding, service and retention.

EXPERTISE

Industry Trends: Market factors, regulatory constraints, business strategy

Technology Solutions: Workflows, process improvements, integration

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