Why Direct Mail Continues to Drive Multi-Channel Strategies: Tangibility Plays an Essential Role in Today’s Communications Mix

8/13/2019 RRD

The tangibility of direct mail makes it the most easily measured and controlled sales medium of all marketing efforts. Here’s how to successfully include it in your next campaign.

Previous Article The 7 Most Effective Direct Mail Strategies in Personalization Next Article 101 Insider Tips on Direct Mail: Breakthrough Ideas and Time-Tested Reminders to Drive Results and Savings