Predictive Testing: Direct Mail's Low-Risk, High-Reward Research Investment

8/13/2019 RRD

You might be surprised how many companies launch direct mail programs based on little or no predictive research.

Our question to you is: Why put postage on an inferior product if you don’t have to?

In this white paper, get a researcher's point of view on the significant time and cost savings — not to mention the accuracy — marketers can garner through pre-mail testing.

Download Fullscreen

view of an ecommerce website on a mobile phone with the user in the brick-and-mortar store

Previous Article How Webrooming Keeps Brick-And-Mortar Relevant: Learn How to Properly Play the eCommerce Game to your Benefit a tape measure draped over the torso of a sewing model

a tape measure draped over the torso of a sewing model

Next Article Personalization in the Retail Industry: When You Know More Than a Customer’s First Name, Good Things Happen

Case Study

Data Breach Requires Immediate Communication to Members | Insurance
Read Case Study Data Breach Requires Immediate Communication to Members | Insurance
Research Report

10 Key Findings in Eye Tracking Research: Identify What Users See (And Don’t See) When They Interact With Your Brand
View Report 10 Key Findings in Eye Tracking Research: Identify What Users See (And Don’t See) When They Interact With Your Brand
Blog

It’s Time to Go From Batch-And-Blast to Just a Little Bit Better
Read Blog It’s Time to Go From Batch-And-Blast to Just a Little Bit Better
White Paper

The Value Prop: Local Partner with a Global Network
Read White Paper The Value Prop: Local Partner with a Global Network

Join our email list.

Get more insights like this — subscribe to receive expert resources and industry updates straight to your inbox.

Predictive Testing: Direct Mail's Low-Risk, High-Reward Research Investment

Related Articles