Predictive Testing: Direct Mail's Low-Risk, High-Reward Research Investment

8/13/2019 RRD

You might be surprised how many companies launch direct mail programs based on little or no predictive research.

Our question to you is: Why put postage on an inferior product if you don’t have to?

In this white paper, get a researcher's point of view on the significant time and cost savings — not to mention the accuracy — marketers can garner through pre-mail testing.

Download Fullscreen

a hand with a marker drawing a webpage wireframe

Previous Article Increasing Website Usability to Improve Conversion: Why & Where to Begin birds-eye view of four professionals standing over a laptop computer

birds-eye view of four professionals standing over a laptop computer

Next Article 4 Operations Tips for Avoiding the Never-Ending ‘Pit of Reaction’

Guide

Tip Sheet: How to Maximize Your Service Provider Relationships
View Guide Tip Sheet: How to Maximize Your Service Provider Relationships
Blog

3 Management Mistakes Draining Knowledge Worker Productivity
Read Blog 3 Management Mistakes Draining Knowledge Worker Productivity
Blog

Marketing 101: 5 Steps to Creating a Marketing Strategy that Moves the Needle
Read Blog Marketing 101: 5 Steps to Creating a Marketing Strategy that Moves the Needle
Blog

10 Personalization Statistics You Need to Know: Why Personalized Marketing is the Way to Go
Read Blog 10 Personalization Statistics You Need to Know: Why Personalized Marketing is the Way to Go

Join our email list.

Get more insights like this — subscribe to receive expert resources and industry updates straight to your inbox.

Predictive Testing: Direct Mail's Low-Risk, High-Reward Research Investment

Related Articles