Predictive Testing: Direct Mail's Low-Risk, High-Reward Research Investment

8/13/2019 RRD

You might be surprised how many companies launch direct mail programs based on little or no predictive research.

Our question to you is: Why put postage on an inferior product if you don’t have to?

In this white paper, get a researcher's point of view on the significant time and cost savings — not to mention the accuracy — marketers can garner through pre-mail testing.

Download Fullscreen

a hand with a marker drawing a webpage wireframe

Previous Article Increasing Website Usability to Improve Conversion: Why & Where to Begin birds-eye view of four professionals standing over a laptop computer

birds-eye view of four professionals standing over a laptop computer

Next Article 4 Operations Tips for Avoiding the Never-Ending ‘Pit of Reaction’

Related Articles

Join our email list.

Get more insights like this — subscribe to receive expert resources and industry updates straight to your inbox.