Personalization in the Retail Industry: When You Know More Than a Customer’s First Name, Good Things Happen

8/13/2019 RRD

When a brand knows more than a customer’s first name — and shows it — good things happen. In our latest white paper, we break down how personalization has become retail's biggest marketing challenge.

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Personalization in the Retail Industry: When You Know More Than a Customer’s First Name, Good Things Happen

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