Drive meaningful brand connections through proven packaging design services.

Packaging is often the first experience consumers have with your brand on their path to purchase. It’s what they rely on to identify the right product — and effective packaging can reinforce both quality and reliability.

Getting that right requires a global custom packaging provider uniquely capable of bringing concepts to life with virtually any form, fit, or function imaginable.

Our expertise includes

Structural design and engineering

Material and decorative exploration

3D rendering and prototype development


RRD’s Packaging Design solutions encompass graphic design, photography, content management, prepress services, and more.

Packaging design methodology

To optimize performance and success, our experienced team of engineers and creatives built a tried-and-true packaging design methodology based on five key pillars:

  • Product presentation

    Product presentation

    Approach all aspects of the package as a component of the product. Account for configuration, retail requirements, distribution considerations, and protective properties.

  • Environmental impact

    Environmental impact

    Factor in sustainable materials, manufacturing, market requirements, life cycle implications, and overarching corporate social responsibility needs.

  • Brand continuity

    Brand continuity

    Assess how the package and in-box components function as a seamless extension of the brand to create a memorable unboxing experience.

  • Cost efficiency

    Cost efficiency

    Deploy comprehensive, balanced solutions that meet both product and cost requirements.

  • Manufacturing excellence

    Manufacturing excellence

    Ensure brand and product needs align with selected materials, production timelines, and regulatory requirements — all while addressing pack-out and distribution complexities.

The creative process

From initial sketches and 3D renderings to quality prototypes, we design for an impactful unboxing experience. This thoughtful approach is driven by our structural concepts, material explorations, and cost analysis — all of which enable efficient and impactful manufacturing.

1. Concept sketching
2. CAD creation
3. 3D modeling
4. Physical prototyping

Sustainable packaging design has never been more important to brands and consumers.

Packaging design has an opportunity to play a larger role in your brand’s efforts to become more sustainable. RRD’s experts are uniquely positioned to innovate, identify, and capture sustainable packaging design opportunities.

We start by asking the right questions:

  • Can we use less material?
  • Can we improve sustainability by introducing alternative or new materials?
  • Can we mix materials to create a smaller packaging footprint?
  • Does a smaller package always translate to a more sustainable package?
  • Do sustainability efforts have a place in your brand story?

Contribute to your brand’s sustainability story with packaging.

ACCESS OUR GUIDE TO LEARN MORE

debossed recycle logo on recyclable material

Get connected.

Today’s buyer journey is anything but a straight line. To produce innovative and functional packaging designs that increase brand recognition and optimize CX, it takes an expert.

Contact Us